fxg.se
FX Group Sweden — IT services and marketing. Strategy, web and ongoing operations under one roof.
The hub: fast Astro site, hardened Cloudflare setup, contact flow into Zoho.
Stack: Astro · Linux · Traefik · Cloudflare — 2023–
Visit →Senior advisor
Emile Noeleon
Advice I live with myself: eight digital ventures in own production, from DNS to design. Marketing, sales, IT, AI — one owner, measurable results.
12+years where business meets tech
8ventures under own operations
<24hresponse time on inquiries
8
Digital ventures under own operation
6
Disciplines, one accountable owner
99.9%
Uptime target over 90 days
About
An advisor who owns the consequences.
My name is Emile Noeleon. For well over a decade I have worked where business, technology and communication overlap — as a consultant to others and as a builder of my own ventures.
Today I run eight digital ventures under my own roof: websites, e-commerce, APIs and communities. Strategy, design, servers, security and administration — all handled by me.
That gives my clients something rare: advice from someone who pays the hosting bill, watches response times and lives with the business result every day.
- 2012–2016
Consulting and sales where business meets tech. Learned the pipeline from first call to close.
- 2017–2020
Built own websites and e-commerce. Took real responsibility for servers, security and content.
- 2021–2023
Community and API ops: moderated forums, versioned APIs, measurement driving decisions.
- 2024–2026
Brought it under one roof: eight ventures, hardened Cloudflare estate, everyday AI flows.
Expertise
Six disciplines. One accountable owner.
Most engagements span several areas at once. Each area ships concrete artifacts — not buzzwords.
Marketing
Positioning, content and campaigns you can measure. SEO, advertising and analytics — with budget responsibility.
PositioningSEO planMetrics dashboard
Typically 2–6 weeks
Sales
From first contact to signed deal: pipeline, CRM flows and sales support that actually gets used.
PipelineCRM flowSales support
Typically 2–4 weeks
Consulting
Independent advice to management and boards. Current-state analysis, roadmap and support through the change.
AssessmentRoadmapDecision brief
Typically 1–3 weeks
IT & infrastructure
Servers, networks, security and operations. Linux, cloud services and monitoring — around the clock, all year.
HardeningBackupsMonitoring
Ongoing operations
AI
Applied AI in the business: assistants, automation and decision support — anchored in real workflows.
AssistantAutomationWorkflow
Typically 3–6 weeks
Design
Identity, typography and interfaces. Timeless form that carries the message instead of shouting over it.
IdentityTypographyInterface
Typically 2–5 weeks
Ventures
Eight ventures. Own design, own operation.
Everything below is created and run by me — concept, form, technology and ongoing administration. Selected work with outcomes, not business cards.
winsoftpedia.com
E-commerce for digital products. Storefront, payment flows and customer journey, run in-house.
Own checkout journey, measurable funnel from ad to receipt, daily ops with no agency.
Stack: E-commerce · Payments · SEO — 2022–
Visit →P
putt.se
API platform with supporting services. Architecture, security and round-the-clock operations.
Versioned APIs behind Traefik, key management and logging from day one.
Stack: API · Linux · Monitoring — 2023–
Founder · design · engineering · operations
Visit →H
handelsnatverket.se
A network and meeting place for commerce. Content, form and administration.
Editorial calendar, member pages and event flow in one codebase.
Stack: Astro · Content · SEO — 2024–
Founder · design · engineering · operations
Visit →A
aspergers.se
Knowledge hub with guides, tips and a forum. Editorial work and community operations.
Evergreen content that ranks, moderated forum with clear rules.
Stack: Guides · Forum · SEO — 2021–
Founder · design · engineering · operations
Visit →L
lxg.se
Playground for form and typography. Ideas are tested here before rollout.
Design lab: typography, components and templates reused across ventures.
Stack: Astro · Design system — 2024–
Founder · design · engineering · operations
Visit →A
anagabycastro.com
Personal presentation site. Design, engineering and ongoing operations.
Portrait-led one-pager with editorial typography and fast LCP.
Stack: Astro · Editorial — 2024–
Founder · design · engineering · operations
Visit →N
noeleon.se
The hub: personal portfolio and point of contact. You are here.
SSR contact via Zoho, DNSSEC + MTA-STS, two languages in one component.
Stack: Astro SSR · Zoho · Cloudflare — 2026–
Founder · design · engineering · operations
Visit →Operations
Live operations, not slides.
The same environment I advise on. Rolling 90-day targets.
| Domain | Stack | Uptime |
|---|---|---|
| fxg.se | Astro · CF | 99.9% / 90d |
| winsoftpedia.com | E-com · CF | 99.9% / 90d |
| putt.se | API · Traefik | 99.9% / 90d |
| handelsnatverket.se | Astro · CF | 99.9% / 90d |
| aspergers.se | Content · CF | 99.9% / 90d |
| lxg.se | Astro · CF | 99.9% / 90d |
| anagabycastro.com | Astro · CF | 99.9% / 90d |
| noeleon.se | SSR · CF | 99.9% / 90d |
Targets from own monitoring. Details shared in engagements.
Experience
Proven in production, not on paper.
No borrowed logos. This is what I run daily for myself — and can therefore own for you.
Egen Linux-drift
Systemd services, Traefik, UFW and daily backups. I own the full chain from DNS to deploy.
Cloudflare-härdning
Strict TLS, cf-only origin, security headers, Turnstile-ready flows and DNSSEC.
Astro & prestanda
SSR where needed, static where possible. LCP focus, AVIF images, zero JS by default.
Mätning & SEO
GA4, Search Console and server logs. Canonicals, hreflang, sitemaps and structured data.
Tillämpad AI
Assistants and flows anchored in real work: summaries, drafts, triage — with a human in the loop.
Leveransrytm
Weekly deliveries, written roadmap and measurable follow-up. No big reveals.
Method
From first call to operation in four steps.
The same method every time — whether it is a campaign, a platform or an entire business.
01
Mapping
We start with the current state: goals, obstacles, numbers and what already works. No assumptions.
Artifact: current-state note
02
Roadmap
You get a prioritised plan with clear stages, ownership and what each step should return.
Artifact: roadmap + price
03
Delivery
I build and deliver in tight cycles — you see progress every week, not one big reveal.
Artifact: weekly log
04
Operate & improve
After launch, measurement takes over: we maintain, refine and scale what is proven to work.
Artifact: ops agreement + SLA targets
Have a situation that needs clarity?
One conversation costs nothing and commits you to nothing. Often it is enough to see the way forward.
Start a conversationQuestions
Common questions.
Short answers. The rest we take on the call.
What does an engagement cost?
Mapping from SEK 12,000, fixed-price roadmap after assessment, delivery weekly or per fixed stage. You get a price before we start.
How fast can we start?
Usually within 1–2 weeks. Smaller tasks faster. Get in touch for an honest status.
Who owns code and content?
You do. Everything ships to your repo/account with docs. No hostage situations.
How do you handle AI and data?
Human in the loop, no autopublishing, no sensitive data in open services without agreement. Flows are documented.
Do you take ops responsibility?
Yes — monitoring, backups and updates as an option after launch, with clear response times.
Which languages?
Swedish and English, spoken and written.
Contact
Start a conversation.
Tell me briefly about your situation — I reply personally, usually within a day.
Sweden · working remote nationwide
Weekdays 09–17
Weekdays 09–17
Personal reply, usually within a day. No sales lists.
Or email directly: info@noeleon.se
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